The formulas

Every ingredient serves a purpose.

Explore the ingredients in Daily Recovery Shampoo and Conditioner, what each one contributes to the formula, and what we leave out.

Coconut and a clear liquid in a glass beaker.

Clean · Restore · Strengthen · Protect

Daily Recovery Shampoo

A sulfate-free formula with plant-derived cleansers, shea butter, safflower seed oil, pro-vitamin B5, keratin, and botanical extracts.

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Explore all 21 shampoo ingredients

Water

The base of the formula that helps evenly distribute ingredients throughout the hair and scalp.

Sodium Cocoyl Isethionate

A gentle coconut-derived cleanser that helps create a rich lather while cleansing without stripping moisture.

Cocamidopropyl Betaine

A mild coconut-derived cleanser that helps boost foam while improving gentleness.

Coco Glucoside

A plant-derived cleanser that helps lift away dirt, oil, and buildup while maintaining a softer feel.

Glyceryl Stearate

Helps improve smoothness, texture, and overall conditioning feel.

Glycerin

A moisture-binding ingredient that helps attract and retain hydration.

Sodium Benzoate

Helps maintain product freshness and stability.

Potassium Sorbate

Helps protect the formula and maintain product integrity.

Fragrance

Provides Tough Comfort's rugged-clean scent profile.

Hydroxyethylcellulose

A plant-derived thickening ingredient that helps create a smooth texture.

Panthenol (Pro-Vitamin B5)

Helps support softness, moisture retention, and healthier-feeling hair.

Xanthan Gum

A naturally derived stabilizer that helps maintain formula consistency.

Citric Acid

Helps adjust the formula’s pH.

Sodium Gluconate

Helps improve formula stability and ingredient performance.

Safflower Seed Oil

A lightweight botanical oil that helps support softness and manageability.

Shea Butter

Helps nourish and soften hair while supporting moisture retention.

Hydrolyzed Keratin

A conditioning protein that helps leave hair feeling smooth.

Green Tea Extract

A botanical extract included for its antioxidant properties.

Rosemary Extract

A botanical extract included for its antioxidant properties.

Licorice Root Extract

A botanical extract included for its antioxidant properties.

Sage Leaf Extract

A botanical extract included for its antioxidant properties.

Smooth · Restore · Strengthen · Protect

Daily Recovery Conditioner

A silicone-free formula with conditioning agents, shea butter, coconut, argan and safflower oils, pro-vitamin B5, keratin, aloe, and vitamin E.

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Explore all 20 conditioner ingredients

Water

The base of the formula that helps evenly distribute conditioning ingredients throughout the hair.

Behentrimonium Methosulfate

A gentle conditioning agent that helps soften, smooth, and detangle hair without heaviness.

Cetyl Alcohol

A fatty alcohol that helps improve softness, texture, and moisture retention.

Butylene Glycol

Helps attract moisture while improving overall formula feel and absorption.

Glycerin

A moisture-binding ingredient that helps retain hydration and support softness.

Cetearyl Alcohol

Helps improve texture, conditioning performance, and overall smoothness.

Butyrospermum Parkii (Shea) Butter

A rich botanical butter that helps nourish and soften dry or damaged hair.

Cocos Nucifera (Coconut) Oil

Helps support moisture retention while improving softness and manageability.

Phenoxyethanol

Helps maintain product freshness and stability.

Ethylhexylglycerin

Helps support formula preservation while improving skin feel.

Fragrance

Provides Tough Comfort's rugged-clean scent profile.

Argania Spinosa (Argan) Kernel Oil

A lightweight botanical oil rich in fatty acids that helps improve softness and shine.

Carthamus Tinctorius (Safflower) Seed Oil

Helps support smoother, healthier-feeling hair without heaviness.

Hydrolyzed Keratin

A conditioning protein that helps leave hair feeling smooth.

Panthenol

Helps improve softness, moisture retention, and overall hair feel.

Tocopherol (Vitamin E)

A form of Vitamin E that provides antioxidant support for hair and scalp.

Guar Hydroxypropyltrimonium Chloride

A conditioning ingredient that helps improve softness, slip, and manageability.

Polyquaternium-11

Helps smooth the hair surface while improving conditioning performance.

Aloe Barbadensis (Aloe Vera) Leaf Powder

An aloe ingredient included in the conditioning formula.

Sodium Gluconate

Helps improve formula stability and ingredient performance.

The scent profile

Rugged-Clean

Crisp up front, then a dry, wood-forward finish with subtle cedar and smooth sandalwood. Clean, grounded, and controlled. Designed to feel fresh and refined without being overpowering.

Crisp openingSubtle cedarSmooth sandalwood

Phthalate-free fragrance

Made with purpose

Formulated without.

  • Sulfates
  • Parabens
  • Dyes
  • Mineral oil
  • Silicones

Both formulas use phthalate-free fragrance.

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